Future Ready

Client: Adidas x Parley

Date: 2022

Project Type: Advertising (Student Work)

Role: Art Direction, Graphic Design

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The “Adidas: Future Ready” campaign redefines sustainability through bold art direction and inspiring copy. Rooted in Adidas’ commitment to innovation, the campaign showcases how recycled ocean plastic from Parley is transformed into state-of-the-art products that empower athletes to excel—proving that style, performance, and sustainability can thrive together. Inspired by the idea of preparing for both sport and a better planet, the campaign features powerful visuals of athletes in their most intense moments, paired with headlines that resonate with action and change. Adidas invites you to gear up for the future.