Live Long with Longlast
 

Client: Brita

Date: 2022

Project Type: Advertising (Student project)

Role: Storyboard, Art Direction

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This commercial emphasizes Brita’s commitment to family, health, and sustainability by showcasing the durability of Brita Longlast filters. Through a stationary camera and a consistent setting, the ad captures the passage of time with the Brita filter serving as a constant presence amidst life’s milestones. The narrative follows a couple building a life together, highlighting both the joys and challenges of their journey. This approach appeals to health-conscious adults who value longevity, sustainability, and family. Brita Longlast filters deliver less waste, less risk, and more time for what matters most.