Move Together
 

Client: Heineken

Date: 2023

Project Type: Advertising (Student Work)

Role: Art Direction

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This campaign positions Heineken as a boundary-breaking brand, designed to bring people together in unexpected ways. By turning the familiar concept of a vending machine on its head, consumers earn a cold beer by dancing with someone in another part of the world while while being connected through a "Move Together" vending machine

 

This global dance-off breaks down borders, one move and one cheers at a time, sparking a viral takeover that amplifies Heineken’s visibility globally. Ultimately, it’s the heart and joy of the shared experience that leaves the lasting impression.