Discover Your Cloud

Client: SoundCloud Go+

Date: 2023

Project Type: Advertising (Student Work)

Role: Art Direction, Graphic Design

​

Winner of the 'Best Kraft Single Award' at George Brown College Year End Show.

​

The "Discover Your Cloud" campaign amplifies the SoundCloud experience through emotive visuals and innovative design, driving engagement with SoundCloud Go+. Rooted in the transportive power of music, it celebrates discovery and community across print, web, and experiential touchpoints. Dreamlike aesthetics transition seamlessly into surreal stunts and bold user experiences creating memorable moments that captivate creators and listeners alike. By blending imaginative art direction with immersive design, the campaign invites users to explore the magic of SoundCloud and uncover a world of boundless discovery.